Struggling to grow your hair? This innovative brand helped me

Worth every penny…

My hair and I have a complicated relationship. I didn’t appreciate it when I was younger and put it through bleach, heat, glued-in extensions and by my mid-twenties, my hair quit on me. It refused to grow, was prone to breakage and was extremely dry. 

When we moved to Dubai, it didn’t fare any better. The hard water made it brittle and frizzy while the sun, sand and sea prevented any attempt at healing. 

I knew I had to do something so I invested in healing masks, Dyson hair styling products (worth every penny) and at a Sephora event I finally came face to face with a range of hair products that were going to transform my hair. 


VIRTUE is a US-based company and has been around for a few years and came to be from an unexpected source. A retired US Army Colonel, Dr. Luke Burnett, discovered a way to extract human keratin in its purest form—it’s called Alpha Keratin 60ku™. Amazingly, it has the power to help heal burn wounds and regrow tissue and it can also repair hair. Alpha Keratin 60ku™ is extracted from ethically-sourced human hair and it works to repair, no matter the level of damage. 


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Basically, it’s a scientific miracle in a bottle and my hair has never been thicker, longer, stronger shinier and above all, happier. I use the Smooth range and although it is pricy, a little goes a long way so the products last longer than you think. 

I always hoped to have a healthy head of hair well into my eighties, and even nineties, and with VIRTUE I feel like I’m on the right track. I just need to finally give up excessive straightening.

In the words of Baz Luhrmann, “Don’t mess too much with your hair or by the time you’re 40, it will look 85.”

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