This new Prada handbag has been haunting my dreams

prada cleo shoulder bag diana bell heather online editor london blog

I am seeing it everywhere…

You know when the next It bag has arrived on the scene. First, it starts filling up your social media feed and then you notice every single major style star effortlessly introduces it into their wardrobes.

We saw this global campaign-like phenomenon when Dior reinstated its famed Saddle bag and now it’s the turn of Prada with it’s newest handbag addition, Cleo.

The shoulder bag is a nod to the elegant and minimalist aesthetic of the Italian brand. This ode to the past is something that we have been noticing a lot more over the past few seasons with leading fashion houses either diving back into the archives or releasing a modern interpretation of a classic.


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Miuccia Prada has already done it with the iconic Prada Nylon bags and now she is conquering the fashion world with another must-have. The paired-back hobo shape features the familiar triangular logo and comes in a range of colours.

Already bookmarked as the hottest handbag splurge for next season, the eye-catching yet subtle silhouette can work with everything from dresses to maxi quilted coats and tailoring.

Versatility and wearability have become two of the top attributes shoppers now look for in a designer purchase and I for one have this beauty firmly on my wish list. Shame that my birthday is in May.

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