Get to know Nicole On Trend…
One of the best things about living in Dubai is that you get to meet amazing people all the time. Nicole is one of those hilarious, energetic, wonderfully honest people that you can’t help but want to be friends with, and if you follow her Instagram @nicole_ontrend you’ll see why.
She’s been a Dubai resident for many years and has grown a loyal following as well as clients who turn to her for latest Chanel drops, coolest Gucci pieces among other must-have designer brands. She has an amazing collection of bags and shoes but she also manages to find trendy pieces in Zara and has a fab jewellery collection. So if you want to stay up to date with the latest items in store – she’s your girl! Splitting her time between London and Dubai, get to know Nicole bellow and don’t be shy to drop her a DM on Insta, she always replies and has a few debates on her stories that you can get involved in. Stay on trend!
When did your love affair with fashion begin?
I’ve always loved fashion, especially as a teenager when I was following all the trends in the magazines at the time.
Name your favourite designer brands.
My favourite designer brands are Chanel, LV and Gucci. I also love Chloe, Celine and MiuMiu shoes!
How do we get our hands on the latest drops in store?
If you are chasing a particular item and there’s a waitlist, make sure you frequent the store regularly and try to get the number of a sales assistant if possible so you can nag them regularly!
Which brands offer the best investment pieces?
For investment pieces Chanel and Hermes offer the best returns as does Rolex if we are talking watches. Louis Vuitton also offers good second hand return but remember something is only worth what someone else is prepared to pay. I never buy something with a view to making money, I buy something because I love it.
Bags or shoes? Why?
Both! Duh! At a push Id say bags, as you only have two feet but endless choices of outfit changes for bags!
If you could keep only 1 pair of shoes and 1 bag, which would you choose?
If I could only keep one bag it would be my black classic Chanel and for shoes, I’d grab any of my sneakers as I live in those!
You travel between Dubai and London buying amazing pieces for your clients – can you share exactly what your role entails?
When I’m in London I have the opportunity to buy bags or other items for clients. I tell them when I’m traveling and they give me their list if any. I then text all the assistants before I depart and start the chase! Sometimes I’m successful and sometimes I’m not, depending on stock availability and demand at the time.
What if we want to do what you do? Where do we begin?
Personal Shopping is all about connections and reputation. I would suggest working along side someone else first to gain experience before setting up on your own.
Instagrammers love all things luxury, how do you find sharing your latest purchases from Gucci, LV etc?
Instagram is a great platform to share our passions and style. My followers love watching my latest unboxing videos from what me or my clients have bought. They also follow my InstaStories for the latest trends on the hightstreet or designer stores.
What are your tips to growing your Instagram profile?
Instagram takes a lot of work when you are just starting out and you need to be very active if you want an active following. You need to stick to your line of work or style or whatever it is you are doing. If you divert between too many styles your followers may get confused and unfollow you! Followers like the same thing on Instagram believe it or not, with slight variations along the way. And if you are in it for the freebies they will sniff you out and unfollow you also! You can’t LOVE everything!
What is on your shopping wish list?
Right now I’m after a trench coat – which is a key piece this season.
Tell us something no one knows about you.
I hate talking on the phone!