Your exclusive look inside my ARKET wish list

They’re selling out fast!

You won’t believe it, but I only discovered ARKET this year. I know, where else have I been stocking up on minimalist pieces with a Nordic flair? Well, better late than never.

From cashmere knits to statement duvet coats, the modern destination has been filling the wardrobes of anyone who is looking for quality without breaking the bank.

With durability and accessibility at the core, ARKET is clearly hitting the mark with today’s shoppers with many of the pieces selling out faster than I can add to bag. I was even more convinced by its popularity after I walked past a long queue outside it’s Regent Street store in London.

With winter fast approaching (it dropped to -2 degrees Celsius this morning) I am focusing solely on comfort and warmth. Despite my Russian heritage, I’m not a fan of the cold and tend to intensively layer up as soon as we’re in single digits.

With that in mind, I chose the pieces that can work together and with what is already in my wardrobe as I believe that functionality is one of the key elements of shopping sustainably. I have also focused on the timeless pieces, something ARKET is known for, so I know that whatever I splurge on now, I’ll keep for years to come.

Shop smart and keep warm.