How I Found My Style Confidence  

Diana wears Zayan the Label coat with Tommy Hilfiger nautical shirt and proenza schouler lace up boots at day 1 of London Fashion Week

Sharing how I found my style confidence and what you can do to find yours…

Zara jacket, H&M x Balmain trousers, Gucci clutch.
By Victoria Adamson.

The key to style confidence? Many believe it’s all about staying true to yourself and I agree, it’s about feeling good in what you wear rather than who you wear.

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My internship at ELLE UK shaped my sense of style, not least because I had the opportunity to see key designer pieces making their way in and out of the fashion cupboard, but I also noted how fashion editor’s styled them in different ways. We also did a feature called ‘What Elle Wears’ where team members were photographed by a pro in what we wore that day. I met a great photographer, Victoria Adamson, and she became a close friend and I knew there was no else I wanted to shoot with when I started my blog. She makes you laugh and feel so comfortable which defined the personality of my website.

Peter Pilotto jacket, Roksanda dress, Dior shoes, Chanel bag. By Victoria Adamson.

Being photographed and having to put outfits together for shoots and every day in a fashion industry has further developed my understanding of how frivolous trends are and how dressing for your shape is the best feeling. It also help when a Fashion Director compliments your outfit!

I have worked in the fashion magazine industry for 10 years – I know shocking – and here is what I picked up along the way which I hope will help you find your style confidence:

  • Buy less but invest in better quality pieces that keep forever.
  • Create Pinterest board and pinning images that inspire you. You can do the same on Instagram.
  • Essentials are the core. Everyone needs a great tailored blazer, perfect fit jeans, crisp white shirt, essential tees, block heels, camel coat, pointed toe pumps, slip on loafer and a roomy classic bag.
  • Edit it down. Becoming a mother and working full time means that I will need to trim my wardrobe and have pieces that could take me anywhere.
  • If you haven’t worn it for a year, put it in a charity bin. Having a clear out feels so damn good!
  • Discover the colours and silhouettes that suit you. We all had the ‘nothing to wear’ meltdown and it sucks.
  • I really struggle with ‘budget’. It has now become more important than ever to have a cut off point and only buy a few new pieces.

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