If there’s someone who knows how to take a good picture, it’s Victoria Adamson…
If it wasn’t for Vicki, I wouldn’t have started my blog. Sure that sounds rather dramatic, but I was never the one for posing in front of the camera, but Vicki made me feel instantly comfortable. She’s incredibly fun to work with, always finds the light (especially when it comes to capturing the ‘golden hour’) resulting in a beautiful glow around the the subject.
I have asked her to share her photography tips, editing preferences and experience from years of being a street style snapper at fashion week.
How did you get into photography?
My dad is a cameraman so I was around film and photography from a young age, I went to art school and from that decided to do a degree in Photography.
What camera do you use?
I use a Canon 5D Mark III
How has street style evolved over the years you covered fashion week?
Street style has changed a great deal since I started shooting in 2008, I feel there is a lot less personal style now and a lot more paid content – by that I mean girls and guys being paid to wear certain brands – it does kill it a bit. I always feel that London fashion week still retains some great personal style though.
What are the ingredients of a great picture?
Light is the main ingredient for me, that is what makes NYC such a joy to shoot in. I just love the reflective light you get from all the tall buildings.
You take beautiful glowing images, what are your tips to using natural light?
Look and be fast, it all changes so quickly, I also shoot manual so you have to have a good understanding of exposures to be fast and get your shot.
I had no clue what I was doing when you first took my picture, what are your posing tips?
I try to make people feel at ease in themselves, there is nothing worse than having a camera lens pointing at you and feeling shy and embarrassed. I do tend to jump about a bit and tell people to shake their arms and shoulders, not only does that relax the arms and shoulders where most people hold their tension, it also breaks the ice a little.
Favourite editing platforms?
I use Adobe Lightroom to edit all my street style work, it is the most time effective for my work flow. I have a lot of content to work through after a day shooting at the shows and Lightroom makes the process a whole lot easier.
Any apps you like to use?
I use Afterlight for everything I post on social. I like to add a slight colour tone and borders to my posts.
What projects do you love working on?
I love my own projects, so much freedom to work at you’re own pace and with you’re own team.
What advice would you give to someone starting out in photography?
Who are your favourite photographers?
My favorite photographers have always been Sarah Moon and Guy Bourdin.
Check out more of Vicki’s work at https://www.victoriaadamson.com